Created by the International Chamber of Commerce (ICC), Incoterms are three-letter codes used in sales contracts. In 2026, with supply chains becoming more regionalized and customs regulations (like the EU's ICS2 or the US Section 301) becoming more complex, understanding these terms is your first line of defense against "hidden" costs.
While there are 11 Incoterms, most e-commerce and B2B importers rely on the following four:
The seller makes the goods available at their factory. You (the buyer) are responsible for everything else: export clearance in China, inland trucking, ocean/air freight, and final delivery.
The seller handles the transport of goods to the port of origin and pays for export clearance. Risk transfers to you once the goods are "on board" the vessel.
The seller pays for the freight and insurance to the destination port. However, risk transfers to you as soon as the goods are loaded onto the ship in China.
The seller (or their forwarder) handles everything: freight, customs clearance, and all duties/taxes. The goods are delivered directly to your door or an Amazon FBA warehouse.
| Term | Export Clearance | Ocean/Air Freight | Insurance | Import Customs | Duties & Taxes | Final Delivery |
| EXW | Buyer | Buyer | Buyer | Buyer | Buyer | Buyer |
| FOB | Seller | Buyer | Buyer | Buyer | Buyer | Buyer |
| CIF | Seller | Seller | Seller | Buyer | Buyer | Buyer |
| DDP | Seller | Seller | Seller | Seller | Seller | Seller |
In the current trade environment, your choice should be based on your level of control and risk appetite:
At C&C Global, we don't just quote prices; we consult on strategy. If you are currently buying on EXW terms, we can often save you money by switching you to FOB and leveraging our local Chinese trucking networks.
Understanding Incoterms is the difference between a smooth delivery and a logistical nightmare. Let us help you determine the most efficient term for your 2026 supply chain.
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